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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question 1

A client wants to onboard data via the User Data API using their own ID (PUUID) for the transaction. Which of the following must be established?

A. Create an Audience.
B. Create and activate a Data Campaign.
C. Configure Self-Classification Taxonomy and Classification Rules.
D. Deploy an ID Swap tag.

Question 2

Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A. Search | % of spend
B. Media targeting | cost-per-stamp
C. Social | real-time bidding
D. Email | auction
E. Site optimization | flat fee
F. Dynamic creative optimization | flat fee

Question 3

You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A. Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
B. Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
C. Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
D. Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
E. Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.

Question 4

In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A. Program Manager
B. Media Execution
C. Web Developer
D. Data Analyst
E. Audience Creation Specialist
F. Executive Sponsor

Question 5

Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end user.
Identify the correct tag configuration along with the exact phint that must be used to accomplish this.

A. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_ l" when the tag fires from various pages.
B. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named global variables" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_k" when the tag fires from various pages.
C. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_t" when the tag fires from various pages.
D. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Extract named meta elements" checkbox for the CoreTag. Then ensure that data is being collected from phint "__bk_t" when the tag fires from various pages.
E. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_k" when the tag fires from various pages.
F. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_l" when the tag fires from various pages.

Solutions: