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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Community Foundation | 20% | - Select appropriate Meta platforms (Groups, Pages, Instagram) - Establish community guidelines and rules - Apply Meta Community Standards and policies - Define community mission, goals, and success metrics |
| Topic 2: Community Engagement and Moderation | 20% | - Foster interaction and meaningful connections - Moderate discussions and resolve conflicts - Manage violations and enforce rules consistently - Onboard and welcome new members |
| Topic 3: Community Strategy | 25% | - Build operational workflows and admin roles - Scale community effectively - Design community structure and governance - Plan for community lifecycle stages |
| Topic 4: Content Strategy | 20% | - Adapt content for member segments - Use events, live video, and interactive formats - Curate and moderate content quality - Develop engaging content aligned with community goals |
| Topic 5: Measurement and Analytics | 15% | - Track key performance indicators - Use Meta Insights and analytics tools - Interpret data to improve strategy - Identify opportunities for growth and monetization |
1. The only community manager of a Brazilian national football fan group with 2 million members needs support to ensure content is on topic. The community manager notices an increase of spam videos in other languages in the group.
Which three options should the community manager use to keep the group relevant? (Choose 3)
A) Use Group Insights to identify potential moderators
B) Set up post approval for all members
C) Encourage members to report content to admins
D) Remove all members who post in a non-local language
E) Reject all new membership requests
2. A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?
A) Tag influencers to share the content and campaign hashtag
B) Change content strategy to target male followers during launch
C) Create targeted posts and ensure the content and tone are inclusive
D) Create a social media account for the new product
3. In an established community, members have been posting the same questions repeatedly.
Which three group tools should be used to help members find the answers they are looking for more easily? (Choose 3)
A) Ask members to tag an admin every time someone asks a repetitive question
B) Create a frequently asked questions learning unit
C) Pin a post as an announcement in the group
D) Add useful posts to a topic tag dedicated to frequently asked questions
E) Direct members to report repetitive questions using the Report to Admin tool
4. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?
A) Increase video content across all platforms
B) Increase community moderation on all platforms
C) Increase influencer content across all platforms
D) Increase paid spend targeting young audiences on all platforms
5. A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?
A) Record the total number of campaign comments through native insights
B) Measure the engagement rate on the influencers' posts
C) Analyze the reach of exhibition-related posts through Ads Manager
D) Determine the sentiment by scanning positive and negative comments
Solutions:
| Question # 1 Answer: A,B,C | Question # 2 Answer: C | Question # 3 Answer: B,C,D | Question # 4 Answer: C | Question # 5 Answer: D |
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