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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

A) Content Creator and Marketing Cloud Viewer
B) Data Manager and Analyst
C) Analyst and Marketing Cloud Viewer

2. Northern Trail Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?

A) Marketing Cloud Personalization
B) Einstein AI
C) Marketing Cloud Intelligence

3. Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?

A) Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
B) Create and apply folders with naming conventions in the current account to keep track of brand assets.
C) Create child business units for each brand and nest another level of child business units for GEOs.
D) Create one child business unit for the other brands to share but apply folders and naming conventions.

4. Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers

A) Recommendation Code
B) Collect Code
C) Email Conversion Code
D) Conversion/Cart Code

5. Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?

A) Tokenized Sending
B) Field Level Encryption
C) Master-detail relationship to Contacts
D) Lookup reference to Contact Object

Solutions: