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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Topic 2: Marketing Automation | 26% | - Configure automations using Automation Studio - Configure and execute journeys using Journey Builder |
| Topic 3: Subscriber and Data Management | 26% | - Manage subscribers, lists, and data extensions - Configure segmentation and audiences |
| Topic 4: Email Marketing Best Practices | 15% | - Differentiate elements that impact message deliverability - Evaluate email design elements and techniques for effective campaigns - Demonstrate subscriber acquisition and retention methodologies |
| Topic 5: Content Creation and Delivery | 24% | - Manage content using Content Builder - Configure and execute email sends |
1. A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?
A) Withdraw email approval.
B) Cancel send using email.
C) Unshare the email.
2. Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?
A) Sender Authentication Package
B) Web Collect Sign-Up Form
C) Send Throttle
3. Amarketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source fora journey.
Which tool should help create this table?
A) Automation Studio
B) Audience Studio
C) Data Designer
4. A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?
A) Associate the data extension to the Campaign.
B) Create the data extension as'Is Testable'.
C) Save the data extension in the Test Folder.
5. A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?
A) Configure the filter DE to auto-refresh dally in properties.
B) Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.
C) Schedule an automation to refresh the filter activity each day.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: C |
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