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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?

A) Exact | Referrer
B) Path | Page
C) Phint | URL
D) Encoded | Direct
E) Sub-Domain | Complete

2. What is the meaning of an Index of 17 in the Oracle DMP?

A) The user is 1/17 as likely to be in the category than the average user in the selected universe.
B) The user is 17 percent as likely to be in the category than the average user in the selected universe.
C) The user is 17 times more likely to be in the category than the average user in the selected universe.
D) The user is 17 percent more likely to be in the category than the average user in the selected universe.

3. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A) Schedule Hits report
B) Site Hits report
C) Provider Exchange report
D) Provider Category report
E) Provider Inventory report

4. On an average, at what rate does data decay?

A) 12% per month
B) 2% per month
C) 2% per year
D) 20% per week

5. Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?

A) 6
B) 8
C) 4
D) 3

Solutions: