Salesforce MCE-Con-201日本語 Q&A - in .pdf

  • Exam Code: MCE-Con-201日本語
  • Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版)
  • Updated: Aug 05, 2026
  • Q & A: 185 Questions and Answers
  • PDF Price: $69.99
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Salesforce MCE-Con-201日本語 Q&A - Testing Engine

  • Exam Code: MCE-Con-201日本語
  • Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版)
  • Updated: Aug 05, 2026
  • Q & A: 185 Questions and Answers
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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Content and Messaging15%- Multi-channel messaging
  • 1. SMS, push notifications, and other channels
  • 2. Personalization and dynamic content
- Email design and deliverability
  • 1. Content types and templates
  • 2. Deliverability best practices
Topic 2: Data Management and Segmentation20%- Segmentation
  • 1. Audience targeting and exclusion
  • 2. Filters, queries, and SQL
- Data modeling
  • 1. Data extensions vs. lists
  • 2. Contact model and data relationships
Topic 3: Discovery and Requirements15%- Solution design
  • 1. Create a scalable solution architecture
  • 2. Map requirements to platform capabilities
- Gather business requirements
  • 1. Identify technical requirements and constraints
  • 2. Define business goals and KPIs
Topic 4: Concepts of Marketing Cloud Engagement15%- Technical architecture
  • 1. Data model and relationships
  • 2. Integration patterns with Sales/Service Cloud
- Key terminology and concepts
  • 1. Core concepts: journeys, messages, content, audiences
  • 2. Marketing Cloud Engagement vs. other Marketing Cloud products
Topic 5: Journey Builder and Automation20%- Journey Builder fundamentals
  • 1. Entry sources, activities, and flows
  • 2. Goal and exit criteria
- Automation Studio
  • 1. Data management and file transfers
  • 2. Automation activities and scheduling
Topic 6: Analytics and Reporting15%- Standard reports and dashboards
  • 1. Journey and automation performance
  • 2. Email performance and engagement metrics
- Advanced analytics
  • 1. Data extracts and tracking
  • 2. ROI measurement and attribution

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

1. Northern Trail Outfitters社は、Marketing Cloudを使用して、注文品の店頭受け取り準備が整った際に顧客に通知を送信したいと考えています。通知は、顧客の希望する連絡方法に応じて、SMSまたはメールで行うことができます。コンサルタントはどのように設定すればよいでしょうか?

A) Journey Builder トランザクション送信ジャーニー。
B) API エントリ イベントと決定分岐を備えた Journey Builder の複数ステップのジャーニー。
C) SMS送信とメール送信を別々の連続したステップで行う自動化。
D) MobileConnectで、本文にAMPscriptを含む送信メッセージを作成し、フォールバックとしてメール確認をトリガーします。


2. Northern Trail Outfitters (NTO) は、データウェアハウスからマーケティングクラウドに最新の顧客取引データを毎晩インポートしたいと考えています。データウェアハウスから拡張FTPアカウントのインポートフォルダにデータファイルが転送されたときに自動化をトリガーするファイルドロップ自動化を作成する予定です。NTOは、ユーザーパスワードが90日ごとに期限切れになること、パスワードが変更されるたびにデータウェアハウスのファイル転送スクリプトを更新したくないこと、そしてセキュリティを損ないたくないことを指摘しています。コンサルタントはどのソリューションを推奨すべきでしょうか?

A) FTPではなくSFTPを使用してMarketing Cloudにデータファイルをアップロードします
B) SAMLを使用したシングルサインオン認証を有効にするには、マーケティングクラウドのアカウント担当者にお問い合わせください。
C) 設定 > セキュリティ設定で「FTPユーザーをパスワード有効期限から除外する」オプションを有効にします。
D) FTPユーザーに対してSSHキー認証を有効にするよう要求し、キー管理でSSHキーを作成します。


3. Northern Trail Outfitters (NTO) は、ニュースレターに登録しているものの、ロイヤルティプログラムに参加していないすべての連絡先にメールを送信したいと考えています。NTO は Sales Cloud でレポートを作成し、Content Builder の送信フローを使用してそのレポートを選択します。メールアドレスに加えて、レポートに含めるべきフィールド名はどれですか?

A) キャンペーンメンバーID
B) 外部ID
C) 連絡先ID
D) 個人識別番号


4. Northern Trail Outfittersは、ユーザーがメールのウェブページ版を閲覧できるように、メールテンプレートに「オンラインで表示」リンクを含めたいと考えています。リンクのhref属性には、どのパーソナライゼーション文字列を含めるべきでしょうか?

A) %%view_email_url%%
B) %%view_online%%
C) %%view_as_webpage%%
D) %%vawp%%


5. Northern Trail Outfittersのマーケティングチームは、マーケティングマネージャー、マーケティングスペシャリスト、グラフィックデザイナーで構成されています。このチームはMarketing Cloudを使い始めたばかりで、コーディング経験はほとんどありません。現在、メールの受信者をセグメント化し、Marketing CloudにインポートするためにExcelとVLOOKUP関数を使用しています。セグメンテーションを長期的に自立して行えるようにするには、どのようなソリューションを推奨すべきでしょうか?

A) 属性グループ
B) データフィルター
C) クエリ活動
D) 出版リスト


Solutions:

Question # 1
Answer: B
Question # 2
Answer: D
Question # 3
Answer: C
Question # 4
Answer: A
Question # 5
Answer: B

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