Salesforce MC-Con-201 Q&A - in .pdf

  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 18, 2026
  • Q & A: 0 Questions and Answers
  • PDF Price: $888.00
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Salesforce MC-Con-201 Q&A - Testing Engine

  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 18, 2026
  • Q & A: 0 Questions and Answers
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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Platform Setup & Governance13%- Domain authentication and authorization
  • 1. Self-service domain authentication
    • 2. Domain authorization
      • 3. Branded and authenticated email delivery
        - Marketing Cloud Next environment setup
        • 1. Permission sets
          • 2. Core Org Edition requirements
            • 3. Data 360 provisioning
              • 4. Marketing Data Kit installation
                - Business Units and governance
                • 1. Roles and Enhanced CMS Workspaces
                  • 2. Content and user governance
                    • 3. Business Unit requirements
                      Data Modeling, Identity Resolution & Segmentation25%- Identity Resolution
                      • 1. Identity Resolution configuration
                        • 2. Linking multiple data sources
                          • 3. Unified customer profiles
                            - Consumption and entitlements
                            • 1. Platform usage optimization
                              • 2. Marketing automation consumption
                                • 3. Data 360 consumption-based entitlements
                                  - Data 360 data model
                                  • 1. Data objects and Data Model Objects
                                    • 2. Customer data activation
                                      • 3. Connecting and harmonizing customer data
                                        - CRM data ingestion and activation
                                        • 1. CRM objects and records
                                          • 2. Content personalization using CRM data
                                            • 3. Audience segmentation and activation
                                              • 4. Actionable Lists
                                                Agentforce & AI Innovation11%- Marketing agents
                                                • 1. Automated campaign creation
                                                  • 2. Audience segmentation
                                                    • 3. Content generation
                                                      - Conversational messaging
                                                      • 1. Ongoing interactions across messaging channels
                                                        • 2. Customer engagement
                                                          • 3. Response handling
                                                            - Predictive AI
                                                            • 1. Selecting appropriate predictive AI features
                                                              Consent13%- Consent record management
                                                              • 1. Managing and updating consent records
                                                                • 2. Creating consent records
                                                                  - Consent data model
                                                                  • 1. Consent preference records
                                                                    • 2. Platform consent objects
                                                                      - Consent collection
                                                                      • 1. Consent banners on external pages
                                                                        • 2. Consent banners on marketing landing pages
                                                                          - Consent management concepts
                                                                          • 1. Consent and compliance requirements
                                                                            • 2. Consent in customer engagement
                                                                              Analytics & Performance Insights8%- Marketing data and insights
                                                                              • 1. Surfacing marketing data across Salesforce
                                                                                • 2. Marketing performance insights
                                                                                  - Reporting and analytics
                                                                                  • 1. Pre-built dashboards
                                                                                    • 2. Matching dashboards to reporting requirements
                                                                                      Campaign Design, Flow Orchestration & Content30%- Activation templates
                                                                                      • 1. Contact point value selection
                                                                                        • 2. Activation template configuration
                                                                                          - Landing pages
                                                                                          • 1. Landing page configuration
                                                                                            • 2. Landing page components
                                                                                              - Personalized messaging data
                                                                                              • 1. Selecting appropriate data sources
                                                                                                • 2. Adding customer data to messaging content
                                                                                                  - Personalization
                                                                                                  • 1. Handlebars
                                                                                                    • 2. AMPscript
                                                                                                      • 3. Merge fields
                                                                                                        • 4. Repeaters
                                                                                                          • 5. Content variations
                                                                                                            - Flow orchestration
                                                                                                            • 1. Flow configuration settings
                                                                                                              • 2. Trigger conditions
                                                                                                                • 3. Flow types
                                                                                                                  • 4. Flow elements and logic
                                                                                                                    • 5. Automated business processes and messaging

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