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| Section | Objectives |
|---|---|
| Data Harmonization and Data Model | - Dimensions and Measures
|
| Reports and Activation | - Report Types
|
| Marketing Intelligence Platform Fundamentals | - Administration and Security
|
| Data Visualization and Dashboards | - Dashboard Design
|
| Data Integration and Configuration | - Data Stream Types
|
1. Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence's data model?
A) All variables exist in every data set type, hence are considered as overarching dimensions
B) These dimensions are stored at the workspace level
C) Variable Dimensions hold a Many-to-Many relationship with its main entity
D) These are stand alone dimensions that pertain to the data set itself rather than to a specific entity
2. A client has provided you with sample files of their data from the following data sources:
1.Google Analytics
2.Salesforce Marketing Cloud
The link between these sources is on the following two fields:
Message Send Key
A portion of: web_site_source_key
Below is the logic the client would like to have implemented in Datorama:
For 'web site medium' values containing the word "email" (in all of its forms), the section after the "_" delimiter in 'web_site_source_key' is a 4 digit number, which matches the 'Message Send Key' values from the Salesforce Marketing Cloud file. Possible examples of this can be seen in the following table:
Google Analytics:
Salesforce Marketing Cloud:
The client's objective is to visualize the mutual key values alongside measurements from both files in a table.
In order to achieve this, what steps should be taken?
A) Create a Web Analytics Site custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
B) Within both files, map the desired value to Custom Classification Key as follows Salesforce Marketing Cloud: map entire Message Key to Custom Classification Key.
Google Analytics: map the extraction logic to Custom Classification Key.
C) Upload the two files and create a Parent-Child relationship between them. The Override Media Buy Hierarchy checkbox is checked in Google Analytics.
D) Create a Web Analytics Site Source custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
3. Source 3:
Via the harmonization Center, the Client has created Patterns and applied a classification rule using source 2.
While performing QA, you have spotted that the final value of clicks for Product Group Ais 10, where it should've been i5.
How can an implementation engineer fix this discrepancy?
A) Leave the "Case Sensitive" checkbox in the data classification unchecked
B) Toggle the 'Structure Compliant' OFF.
C) Uncheck the "Case Sensitive" checkbox in the data classification
D) Upload both source 1 and 3 to the same data stream type in order to be able to generate Patterns from them.
4. What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?
A) Pacing - daily rows are being created for every lead and opportunity keys
B) No mappable measurements - all measurements are calculated
C) The data is stored at the workspace level.
D) When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
5. What are unstable measurements?
A) Measurements for which Aggregation Settings are set as 'Auto' and Granularity is set as 'None'.
B) Measurements that are set with the LIFETIME aggregation function
C) Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'Not Empty'.
D) Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'None'.
Solutions:
| Question # 1 Answer: B,C | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: A,B | Question # 5 Answer: D |
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