Facebook 200-101 Value Pack (Frequently Bought Together)

An analyst is interested on comparing two audiences: men, ages 25-34 and men, ages 35-44. The brand wants to know if the older male customers spend more money on average than the younger male customers. The analyst collected random samples of 250 older customers and 220 younger customers and analyzed their shopping baskets. On average, younger men spend $102.23, and older men spend $86.46. Additional statistics are shown below.

Which conclusion should the analyst make based on this data?

• A. Using a 10% level of confidence, there is insufficient evidence for the analyst to conclude that there is any difference between younger and older customers.
• B. Using a 10% level of confidence, there is sufficient evidence for the analyst to conclude that younger customers on average spend more than older male customers.
• C. Using a 90% level of confidence, there is sufficient evidence for the analyst to conclude that younger customers on average spend more than older male customers.
• D. Using a 90% level of confidence, there is insufficient evidence for the analyst to conclude that there is any difference between younger and older customers.

A new ecommerce company that sells raincoats for dogs leverages Facebook to drive product sales. The company serves a variety of videos and static images and only targets people who previously visited their website. The company historically spends $50,000 per quarter and always hits its ROAS goal of 3x.
Last quarter, the company aggressively tried to grow its business and tripled spend. At the end of last quarter, they compared performance between the previous two quarters and noticed the following differences in performance metrics:
* ROAS decreased by 40%
* Average frequency increased by 50%
* CPMs increased by 60%
* Reach increased by 10%
* Cost per click decreased by 15%
* Allocation of budget between creative formats remained the same
An analyst needs to run a test to identify how to scale spend efficiently. Which variable should the analyst test first?

• A. Creative (Video versus Static)
• B. Optimization (Purchase versus Traffic)
• C. Bidding strategy (Cost Cap versus Lowest Cost)
• D. Audience (Retargeting versus Acquisition)

A large ecommerce company wants to know which of its two creative strategies is generating the highest number of conversions. It already knows that both strategies generate significant lift compared to a holdout group.
What measurement solution should be used?

• A. Facebook Analytics
• B. Facebook A/B test
• C. Facebook Conversion Lift
• D. Facebook Brand Lift

An advertiser is going to launch a Facebook campaign and use a new audience strategy. The analyst wants to measure the impact that this new audience strategy has on purchase intent.
What measurement approach should be used to estimate the true causal effect of this activity?

• A. Marketing mix modeling
• B. A/B test
• C. Randomized control trial
• D. Data-Driven Attribution

A CPG advertiser wants to determine how much ROI is provided by Facebook compared to other channels, like TV and online publishers. The advertiser runs a digita deep dive marketing mix modeling.
Refer to information from the test:

• A. Maintain media execution on Facebook as usual
• B. Keep media execution on Facebook between the minimum and max marginal threshold
• C. Using the charts, what should an analyst recommend regarding Facebook?
• D. Increase media execution on Facebook above the max ROI threshold